It’s a Wrap—2017 Over The Hump Series Recap

It’s a Wrap—2017 Over The Hump Series Recap

The 2017 Over the Hump Bike Race Series officially wrapped up two weeks ago with the final race of the 12-race series.

The 2017 Over the Hump Bike Race Series officially wrapped up two weeks ago with the final race of the 12-race series. We were so happy to be part of another successful OTH season! Here are a few of our favorite things from the OTH Series.

1) Seeing our local cycling community get together

oth 2017 bike race rokform

With perfect weather all year round, it’s easy to see why OC’s cycling community is so large and vibrant. We love seeing our local cycling community get together week after week at OTH. There’s a lot of value in having a weekly race series rather than a one-time race. Friendships are created and nurtured, and you can really see racer progression from week to week. For Rokform, OTH is one way we can share our enthusiasm with other cyclists.

2) Being part of the awards

Over The Hump bike race series 2017 trophies Rokform

Rokform designed and manufactured the trophies for all race winners, which was super fun. But for us the best part was watching the awards ceremony and seeing the race winners standing on the podium and holding up their OTH trophies with smiles from ear-to-ear. Trophies were awarded to the top cyclists across each of the fifteen different race categories. Great job to all cyclists who participated—you rock!!

3) Connecting with our customers 

rokform booth at over the hump 2017

We have been proud sponsors of Over The Hump since the series first began in 2009. It gives us the ability to connect with our customers. We love hearing about race details, products getting them excited, and feedback on our cases and mounts. With 600 race participants every week, OTH is filled with cyclists that need a bike mount solution for their phone.

4) Creating new partnerships

Rokform OTH 2017

This year was the biggest OTH ever! The final race included HUGE giveaways from sponsors like Mazda, Trek, and Nirve Cycles. With many new participants, sponsors, and vendors this year, we created new partnerships just from being an OTH sponsor. We’re excited to see how we can work with new vendors and companies in the future.

5) Having fun with our team

rokform team over the hump 2017

In addition to connecting with customers, cyclists, and sponsors, we love OTH because our Rokform team also gets to connect. The final race of OTH was the perfect opportunity for our entire team to get together, barbecue and have fun outside the office. Burgers and bicycle races on a warm summer afternoon—what’s not to love?

We’re already looking forward to OTH 2018. It eight months away but no worries, we’ll be sponsoring events all around southern California until then. Our next event is Saturday, September 9 at Temecula Harley-Davidson. Stop on by to celebrate the store’s 2nd anniversary with us!

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